Oriental Princess — Thai Cosmetics Brand Since 1990
ORIENTAL PRINCESS — A THAI BEAUTY ICON
Oriental Princess is one of Thailand's most recognisable cosmetics brands, with a retail network of over 340 stores nationwide. The brand belongs to SSUP Group, a Thai beauty and health holding company operating since 1976.
The range covers skincare, body care, makeup, haircare, fragrance and bath and spa products, built around natural herbal extracts combined with modern scientific research.
INTERESTING FACTS ABOUT THE BRAND
Born from a trip abroad. SSUP Group's founder was inspired by the growing natural-extracts trend he saw during visits to France, the UK and the USA, and decided to bring that concept home. This led to the 1990 launch of Oriental Princess, Thailand's first retail chain specialising in cosmetics made with natural extracts.
A pioneer of natural beauty retail in Thailand. Oriental Princess was among the earliest brands on the local market to build its entire retail concept around herbal, nature-derived formulas, long before "clean beauty" became a mainstream category across Southeast Asia.
A name rooted in Eastern heritage. The brand's identity draws on centuries-old Eastern knowledge of herbs and beauty rituals passed down through generations, positioning its products as a bridge between traditional wisdom and contemporary skincare science.
International reach. Beyond Thailand, Oriental Princess stores have opened in Cambodia (Phnom Penh), part of SSUP Group's broader strategy to bring Thai beauty brands to neighbouring markets.
Award-winning marketing. Oriental Princess campaigns created by JWT Bangkok have been recognised at the WARC Awards Asia for their creative approach.
WHY CHOOSE ORIENTAL PRINCESS
The brand sits in the mid-price segment, making it accessible without compromising on quality. The range spans nearly every care category — from shampoos and conditioners to anti-ageing creams and makeup — formulated without artificial dyes or synthetic antioxidants, and built around plant extracts such as rice bran, seaweed and Baikal skullcap.
FAQ
When was Oriental Princess founded?
The brand was launched in 1990 by SSUP Group, a Thai beauty company operating since 1976.
What are Oriental Princess products made of?
Products are formulated with natural herbal extracts combined with modern scientific research, without artificial dyes.
Is this genuine Thai cosmetics?
Yes, Oriental Princess is manufactured by O.P. Natural Product, a subsidiary of SSUP Group, headquartered in Bangkok, Thailand.
